Great products happen when every detail is intentional. I work at every level of the experience, from the tiny moments that keep users engaged to the systems that power entire workflows.
Projects
Selected case studies
Testimonials
What clients and colleagues say
"Over nearly five years in my team, Rachel brought rigorous, end-to-end thinking to everything she touched: from acquisition funnel optimisation and coach expert initiatives to UX pathway journeys. What sets her apart is a sharp eye for detail combined with the drive to push solutions beyond 'good enough'. Proactive and curious by nature, she works independently, covers the full arc from research through validation to delivery, and has a real talent for asking the kind of questions that made me stop and reconsider my own assumptions."
Silvia Wels
Senior Director Product Design
"Working with Rachel was a genuinely smooth and rewarding experience - she brings creative rigour, a sharp understanding of user journeys and end-to-end service design, and a real strength in grounding her work in user research and insights, which adds tangible value to any project. Collaboration with her is effortless and enjoyable, and I'd recommend her without hesitation."
Nadine Hüttenrauch
Director DTX pathways Oviva
"Rachel did an excellent job helping us create a truly professional presentation. She was highly professional throughout the process and quickly understood exactly what we needed. Her attention to detail and clear communication made the collaboration smooth and effective."
Charles Rappaport
Partner at Capital A Group
"Rachel did a professional job. She is very talented, creative & passionate about her work. She is very patient too, always taking the time to listen to my ideas."
Vered Layish
Realtor at Vered Layish Real Estate
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